NWP helps property owners, managers, and residents keep their utilities in working order but ensure that it is done in the most 'Green' way possible. They are dedicated to creating the most environmentally friendly living spaces, yet their website was very cold and direct.

Problem Analysis

and Concepting

One of the major pain points for this project was that the client had multiple portals for each facet of the website; residents, managers, etc. Organizing and simplifying how to navigate through the site was an essential first step.

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Developing the sitemap and distribution of content was the first step in the process. This gave the designer a clear idea on pages needed, but also how much content would be in each section. This proved vital to keeping the creative as clean and intuitive

as possible.

The Solution

Final deliverables to the client were very well received. The redesign successfully organized a lot of content and made it easy to navigate and find. We infused a color scheme that was true to the brand yet felt all together new and provided the site with that welcoming feel the client wanted.

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Although at this point I had done some tertiary Art Direction, this was the first time I was solely responsible for being a conduit between a client and another designer. It was a great experience and really changed how I approached working with others.