Web Design :: Content Management
:: Interactive Design
During my time at Eddie Bauer, I was able to expand the eComm team deliverables to include HTML5 banner ads, and engaging social media content. I also aided in evolving promotional email creative to include motion elements and increase click-through rates.
Paid Social Ads
I worked closely with the team overseeing paid social to increase brand awareness. During my time there, we added animated elements to carousels, transitioned from static to HTML5 animated banners, and also created an easy-to-use template for promotional sale announcements.
I also worked with the in-house video editor to create new product launch content. With my knowledge of motion design, I was able to increase the amount of bite-sized video content the brand could produce via social and emails.
These focused, product or campaign-specific pages were a great opportunity to create a narrative design.
Each page aimed to tell a story and broaden how the brand speaks to its users.
It also provided the challenge of designing something that was by itself unique, but still within the brand guidelines.